Ecommerce, it's not enough to simply have a web store anymore. Consumers have become savvier and expect a great customer experience. If you don't meet their expectations, they will abandon your site. Our ecommerce consulting and ecommerce optimization services leverage best practices and over a decade of ecommerce experience to evaluate your existing website and analytical data to minimize abandonment and improve conversion rates.
Ecommerce is a numbers game, the more traffic you can attract to your website, the more opportunities you have to sell. Attracting customers to your website starts with an understanding of the Ecommerce Purchase Funnel
and how the different stages of a purchasing cycle affect traffic to your website. Knowing when, where and how to engage potential customers is the first step.
Convert Them To Customers
You have potential customers coming to your website, now what? Today’s web shoppers have become accustom to ecommerce websites and in the process have come to expect a great user experience. Your web store must meet these expectations if you are to receive maximum conversion. By optimizing your web store you can remove barriers that would otherwise have resulted in a lost sale.
Website design plays a critical role in converting shoppers into buyers. Usability, colors, layout, button placement and highlights all contribute to making or breaking a sale (conversion). You may be saying, “But my site looks professional.” However, ecommerce optimization requires more than a good looking site. Did you know that where an "add to Cart" button is placed on a page can dramatically affect the conversion rate? Understanding the subtle factors of online selling is what ecom enterprises has spent the past decade perfecting. We ensure your ecommerce website is optimized for maximum conversion by approaching the design with conversion as the top priority.
Grow Your Revenue
Even the simplest of changes to a ecommerce website’s conversion rate can have dramatic effects on your revenue. For example; if your ecommerce website is generating traffic of 1000 users a day, with a conversion rate of 1% and your average order value is $100 that means you are generating about $30k a month in sales. Now, if the conversion rate of your ecommerce website were to go up by as little as 10% to 1.1% of total traffic that would mean your monthly online sales would go up $3k or $36k for the year! In many cases our ecommerce optimization services can increase conversion rates by double-digits, as much as 50% or more.